Hong Kong Mei Xin Launched Marvel Mini Heroes and Disney Princess Mooncakes

Regarded as a delectable and exotic delicacy, mooncakes have always had an indispensable role to play during the Chinese Mid-Autumn Festival. However, mooncakes are more than just snacks. In Chinese culture, they are a symbol of unity, togetherness, and prosperity.

This Mid-Autumn Festival, Hong Kong Mei Xin has assembled seven superheroes to gather all your friends and family for a reunion under one roof! Express your appreciation this season with a Hong Kong Mei Xin box — whatever flavour you choose.

FROSTS, the sole distributor of the brand since 2006, is proud to introduce this year’s Avenger-stamped Lava Custard mooncakes in two different Marvel Mini Heroes Avengers 3D collectible tin boxes – The MX Marvel Mini Heroes – Iron Man Lava Custard Mooncake ($48, 4 pcs/box, approx. 45g each), and The MX Marvel Mini Heroes – Avengers Mooncake ($38, 4 pcs/box, approx. 45g each)! P.S. Iron Man’s eyes, palm and arc reactor light up with the push of a button!

As a child, I never knew the significance of Chinese characters on traditional mooncakes. Maybe that’s why I found it pretty cool that the mooncakes bear the Avengers logo on them! It’s something that children and young adults of our generation can relate to. But hey, what really matters is what’s on the inside! The Lava Custard mooncakes’ soft exterior harbour a gooey core that oozes sweet and glorious custard, perfect for people of all ages!

Meanwhile, I am sure that at some point in every girl’s childhood, they wanted to be a shining, shimmering, and splendid princess! Another highlight of Hong Kong Mei Xin’s mooncake launch is their Disney Princess Musical Box ($38, 4 pcs/box, 45g each) which features four beloved princesses: Belle, Mulan, Jasmine and Snow White!

That’s right, you heard me. This mooncake box doubles as a musical box! Inside the whimsical Disney castle wind-up music box, the princesses ride a carousel that rotates to Aladdin’s romantic theme song, “A Whole New World”.

I don’t know about you, but I think this is the perfect gift for Disney lovers of all ages! Both the Avenger and Disney series are the latest in the brand’s collectables, but unlike the Avengers box which holds four Lava Custard mooncakes, each box of Disney Princess themed mooncakes holds four Creamy Custard mooncakes. The Creamy Custard mooncakes even have a tiara design on them – truly a snack made for princesses! Compared to the Lava Custard mooncakes, they are equally as sweet and easy to chew but creamier with a soft but firm bite to them.

Aside from the above highlights, Hong Kong Mei Xin has also launched a new package design for the entire line of Snowy Mooncake gift boxes to house a variety of unique flavours! The Snowy Mooncake Series is my personal favourite as the mooncake skins have a soft mochi-like texture. I especially love its exquisite bounce and the slight cooling effect it induces upon sinking my teeth into it. The Snowy Mooncake Premium Delicacies box ($69, 8pcs/box) comes with 8 different flavours – Mango with Pomelo Dessert, Mango, Blueberry Duo, Green Tea & Red Bean, Strawberry, Double Chocolate, Sesame with Macadamia Nuts, and Pink Guava & Apricot!

Hong Kong Mei Xin also features 2 flavours that are uniquely Hong Kong in a Cha Chan Tang Snowy Mooncake Mini 4 Box ($13.80, 4pcs/box) – Iced Lemon Tea and Ice Lemon Coke! There are also Snowy Mini Packages with 2 different flavours. Another 2 flavours I found interesting are from the Bird’s Nest Series ($13.80, 4pcs/box) – the Bird’s Nest with Mango and the Bird’s Nest with Rock Sugar mooncake flavours!

If you’re a fan of fruity flavours, you may even choose to opt for the Snowy Summer Fruits Gift Box which consists of just 4 fruity mooncake flavours – Blueberry Duo, Mango, Mango with Pomelo Dessert, and Pink Guava & Apricot! Alternatively, there’s a Snowy Mini 4 – Fresh Fruits Package consisting of Blueberry Duo, Strawberry, Mango, and Pink Guava & Apricot.

There is also the Snowy Polar Lights Gift Box which contains 16 different flavours and a Snowy Twin Pack consisting of 11 different flavours. I don’t think I’ve ever been spoilt for choice like this! Do check out Hong Kong Mei Xin’s website for more details on their promotional packages.

Aside from the classic flavours of the Snowy Mooncake Series, Hong Kong MX also caters to specific taste buds! The overwhelming response to their Durian Snowy mooncakes has resulted in a range of 3 variations to satisfy every need – the famous and newly released Musang King Durian Snowy Mooncake Gift Box ($58, 6pcs/box, approx. 60g), Tekka Durian, and XO Durian.

If you’re not a fan of snow skin mooncakes, don’t worry, Hong Kong Mei Xin has traditional baked mooncakes too! In 2014, Hong Kong MX Mooncakes launched the first Lava Custard Mooncake ($62, 8 pcs/box, approx. 45g/pc). The then newly launch product revolutionised the Egg Custard Mooncake category. Since then, Hong Kong MX has introduced the Creamy Custard Mooncake ($59, 8 pcs/box, approx. 45g/pc) Lava Egg Yolk with White Lotus Mooncake ($62, 8 pcs/box, approx. 45g/pc), which is a new take on the most traditional of mooncakes.

The only difference between these Lava Custard Mooncakes and the ones found in the Avengers themed mooncake boxes is that instead of the Avengers logo, these mooncakes have Chinese characters on them – a more appropriate gift for traditional families or gatherings in a work setting.

Have you been eating your mooncakes straight out the refrigerator? If your answer is yes, you have to try eating Hong Kong Mei Xin’s mooncakes using their serving tips! For optimal gastronomic pleasure, heat room temperature mooncakes up using a microwave oven (1000W) for 3-5 seconds. If refrigerated, wait at least 10 minutes for it to warm up at room temperature, then microwave (1000W) it for 12-15 seconds. The surface and contents of the mooncake become warm and moist, especially for the Lava Custard and Creamy Custard Mooncakes! Simply delicious.

There are different packaging designs which encompass either individual custard flavours or a duet of both!

Hong Kong MX’s traditional series contains two of their most popular signature items since 1987 – the White Lotus Seed Paste Mooncake with 2 Egg Yolks ($64, 4 pcs/box, approx. 185g/pc) and the “Lotus Seed Paste Mooncake with 2 Egg Yolks”. Both are filled with smooth lotus seed paste, and rich, bright salted egg yolk oozing with delectable savoury oil. Bite into the rich, fragrant flavour of these masterpieces, and you’ll see why they received the 2019 Grand Gold Medal of Monde Selection International Quality Award.

Carrying on its tradition of perfection, Hong Kong MX Mooncakes are painstakingly made by chefs who are devoted to perfection and use only top-quality ingredients. There are even mooncake flavours that come with reduced sugar levels such as the Low Sugar White Lotus Seed Paste Mooncake with Egg Yolk ($62, 6pcs/box, approx 90g each) and the Low Sugar White Lotus Seed Paste Mooncake with Pine Nut ($62, 6 pcs/box, 90g each). On top of their signature mooncakes, Hong Kong MX also has other traditional flavours such as Red Bean Paste and Classic Mixed Nuts!

What if there’s a long queue? Will my favourite flavours run out of stock? If these are things you constantly worry about when the holiday season is right around the corner, FROSTS has the solution for you!

This mooncake season, FROSTS is proud to launch the pilot of its all-new plug-in, TroopBuy. TroopBuy enables the benefits of a traditional group purchase — without the inconvenience of organising its logistics.

Step 1: Head to www.hkmxproducts.sg, and click on the bouncy button labelled “TroopBuy” to Learn More. Go to the TroopBuy section and select the product you would like to start a “campaign” for.

Step 2: Invite others to join the “campaign”, by copying and sharing a direct link to it. You will receive a confirmation email. Secure your order with your credit card details. The campaign is successfully closed when buyers together meet the tier’s number of boxes.

Step 3: Choose your preferred collection or delivery method. TroopBuy will only charge your credit card after a “campaign” succeeds and closes. Note: TroopBuy is risk-free, as no credit card charges will be made for incomplete or abandoned campaigns.

That’s it! Large enough groups may qualify for discounts of up to 15%! No queueing or worrying if you will get the flavour you want. The function basically undertakes the work of organising groups and collecting payments — a responsibility that usually falls to one person.

Delivery to the “campaign” starter is free. Additional deliveries can be made to different locations for $10.70 each. Customers can also choose to collect their buys from six* of the nine HKMX booths (Raffles Xchange, Causeway Point, Bugis Junction, Westgate, Tampines Mall, Compass One. *See addresses and dates below.)

TroopBuy-ing is available for the following top-selling HKMX flavours:
Marvel Mini Heroes Avengers Lava Custard
Disney Princess Music Castle Creamy Custard
Lava Custard
White Lotus Double Yolk
Low Sugar White Lotus with Yolk

Limited stocks for MX & Marvel range will be capped at TWO sets per customer. Although Avengers Endgame boxes are available on TroopBuy, Iron Man boxes will not be available for online purchase. It will be sold ONLY at booths on a first-come, first-served basis, while stocks last.

MX Marvel Mini Heroes Avengers and Iron Man boxes will be sold as a pair at the following booths:
August 21: Takashimaya, Vivo City and Raffles Exchange from 10.30am
September 3: Nex@ Serangoon, Bugis Junction, Compass One, West Gate, Tampines Mall and Causeway Point, from 10.30am

All other flavours in the Hong Kong Mei Xin range are available for corporate and individual orders at www.hkmxproducts.sg, including Traditional, Custard & Lava, Snowy, Bakery and Collectible (Disney and Avenger Endgame) selections.

(*) ALL STOCKISTS
Aug 8 – Sep 13: Takashimaya @ Ngee Ann City (391 Orchard Road, Level B2 @ Atrium, S(238873)
Aug 15 – Sep 13: VivoCity, 1 Harbourfront Walk, Level 1 @ Central Court S(098585)
Aug 19 – Sept 13 (excluding Sat & Sun): Raffles Xchange, 5 Raffles Place, Raffles MRT, S(048618)
Aug 23 – Sep 13: Nex@Serangoon, 23 Serangoon Central, Level 1, Atrium S(556083)
Aug 30 – Sep 13: Causeway Point, 1 Woodlands Square, Atrium, S(738099)
Sep 2 – 13: Bugis Junction, 200 Victoria St, Ground Floor Atrium, S(188021)
Sep 2 – 13: Westgate, 3 Gateway Dr, Level 1 Atrium, S(608532)
Sep 2 – 13: Tampines Mall, 4 Tampines Central 5, Atrium, S(529510)
Sep 3 – 13: Compass One, 1 Sengkang Square, Level 1, Main Atrium, S(545078)

BOOTHS THAT ARE COLLECTION POINTS FOR ONLINE ORDERS
Aug 19 – Sept 13 (excluding Sat & Sun): Raffles Xchange, 5 Raffles Place, Raffles MRT, S(048618)
Aug 30 – Sep 13: Causeway Point, 1 Woodlands Square, Atrium, S(738099)
Sep 2 – 13: Bugis Junction, 200 Victoria St, Ground Floor Atrium, S(188021)
Sep 2 – 13: Westgate, 3 Gateway Dr, Level 1 Atrium, S(608532)
Sep 2 – 13: Tampines Mall, 4 Tampines Central 5, Atrium, S(529510)
Sep 3 – 13: Compass One, 1 Sengkang Square, Level 1, Main Atrium, S(545078)
eShop: www.hkmxproducts.sg