AJ Delights – Absolutely Delightful Streusel Muffins!

Have you ever tried Streusel Muffins? Originated in Germany, streusel is made with flour, butter and sugar. It is then baked on top of muffins to give it a crumbly texture. You might typically find streusel items in cafes or restaurants, but you can also find one right here in Alexandra Village Food Centre! Streusel bakes are usually rather pricey due to the premium quality ingredients used. Amy strives to use good quality ingredients while trying to keep her bakes affordable.

Owners, Amy and Jerry, started this humble little muffin shop, AJ Delights in 2012. Their stall name is derived from their initials, A for Amy and J for Jerry. Before they started this venture, they were already baking pastries and cookies for years. In 2012, they decided to take a leap of faith to pursue their passion and started AJ Delights. Jerry used to be in the Air Force for 21 years while Amy use to be a HR Practitioner. As Jerry nicely put it “never try never know!” They definitely made the right decision as you would see long queues at their stall daily!

AJ Delights prides themselves on using top-grade premium ingredients which are imported from various places — walnuts from USA, and butter and berries from France. Amy feels that these little things make a difference to the overall taste of their bakes.

We tried their three best-selling flavours: Streusel Choc ($2), Green Tea (Monster) ($2.40) and Mixed Berry Streusel ($2.40).

I’m a chocolate addict and went straight for the Streusel Choc. I love the taste of the crumbly streusel! It tasted a little like oats chunks even though it is made of butter, sugar and flour. The moist, fluffy and soft chocolate cake was not too sweet, and was complemented by the sweetness of the streusel and chocolate chips. Yum!

Matcha lovers will be in for a treat with the Green Tea (Monster). It had quite a strong matcha flavour, somewhat bittersweet. The chocolate chips and streusel injected some sweetness.

Lastly, we tried the Mixed Berry Streusel which happens to be Amy’s favourite. Made with alternate layers of cake batter and berries (blueberries and raspberries), this flavour was really interesting. The berries are usually more sour so in order to balance that out, the team adds a tiny bit of sugar to sweeten it. A dash of lemon juice is added to the cake batter to give it a hint of sour aftertaste. The walnuts here are really fragrant and give the muffin a really nice texture too!

AJ Delights currently offers a total of 18 different flavours. They sometimes get inspiration from their customers and experiment with new flavours. Amy and Jerry are a really nice and friendly couple. When asked if they quarrel about the business, both reacted in the same way and said ‘close both eyes also not enough’. However, they also had some wise words to offer to all other couples who might be considering starting a business together. ‘Your character and working style might be very different. Learn to give and take to get the job done, and when you go home, try to let it go’. Remember to drop by to give their muffins a try the next time you are around Alexandra!

MissTamChiak.com made anonymous visit and paid its own meal at the stall featured here.